Brand identity for Fur and Fetch, a premium mobile dog walking and grooming service, dedicated to providing personalized care that keeps pets happy, healthy, and looking their best, while offering pet owners convenience and peace of mind.
Project Overview
Fur and Fetch is a trusted, mobile dog walking and grooming service, offering a high-quality, convenient solution for busy pet owners. They pride themselves on personalized care, ensuring each pet is happy, well-exercised, and looking its best. I was contracted to help Fur and Fetch with a comprehensive rebrand and to enhance their digital presence. I began with an in-depth audit of their brand and digital touchpoints to understand how they could better engage with pet owners and build stronger loyalty. After evaluating their competitors, I developed a strategic approach to position Fur and Fetch as a premium choice in the market.
The New Logo
At first glance, this logo update helps people understand what industry the company serves. Here are some examples of how the brand elements can come together to create a rich brand expression.
